1. Search traffic is king: When a person finds you by searching in Google or another search engine, they trust you more than they would if they find you through other sources. If Google says you’re legit, people believe that you’re legit. This traffic is many times more valuable than traffic from other sources.

2. Social traffic doesn’t pay: In 2007, I used about a trillion hours of my time trying to hit big Diggs and Stumbles. It wasn’t until 2008 that I decided to track the performance of the traffic I got from those sources. It turned into very little income.

3. People that own successful sites are regular people: I have always approached big bloggers and site owners with a lot of respect – too much respect. I assumed that I had nothing to add and for a while didn’t even try to make a splash. As it turns out, they are regular people who are motivated by the same things everyone else is motivated by. If you can add a unique perspective, there’s nothing they would like more than to publish one of your articles, on their site.

4. Google isn’t that complicated: They look for evidence that your site has respect from other sites, and they do this by looking at links. Your ability to get traffic from Google is a simple combination of the content you produce (the things you put up on your site) and people’s reaction to that content (the links pointed at your content).

5. Volume matters in a huge way: After I started to focus a LOT more on how much work I got done in a day, my results started to explode. Having more content always matters. This might mean you need to set up more sites or it might mean that you need to expand the ones you already have.

6. Outsourcing is also king: I’m pretty amazed at this point that I was able to make as much as I did in 2007 and 2008 without outtsourcing. Frankly a lot of the work that needs to be done is really monotonous and it takes a ton of time. 2009 was the year that I started to focus hard on outsourcing and it’s no coincidence that I made many times more dollar bills than I had every made before.

7. Thinking doesn’t pay nearly as much as we wish it would: I have learned a lot about myself in the last few years and I’ve figured out that I’m a dreamer – that can be good or bad. I think big but I can waste a lot of time thinking. I’ve had to learn how to execute and I can tell you that it was hard for me. I’m still not as good at it as I need to be. Execution is crucial, much more crucial than ideas.

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• Facebook has 25% of all Internet pageviews – Time for Google to worry? (zdnet.com)
• What Is More Important: Page Rank Or Traffic? (web-traffic-pro.com)