Some marketers use PPC to send traffic to a site that hasn’t been ranked yet in the “natural” (unpaid) search results, while others keep PPC in their toolbox even when they’re getting decent organic traffic. As long as they’re making more money than they’re spending on their ads, they see it as a win-win.

If you’re looking to put PPC to work for you in 2010, here are some key things to keep in mind to make sure you’re getting the most from your campaigns…

Traffic isn’t the key goal…revenue is!
Sure, gaining a ton of traffic to your site can have a positive impact on how you rank in the organic search results — but if that traffic never converts to sales, your financial output will definitely outweigh the reward. Getting 10,000 visitors with a vague keyword that results in 10 sales isn’t as valuable to you as a keyword that only brings 1,000 targeted visitors — but yields 50 sales (and odds are, your bid was cheaper, too!)

Focus on SEO for improving your natural results – after all, it doesn’t cost you a penny! Then spend your PPC dollars on keywords that are designed to convert… not just draw a crowd.

Give some love to long-tail keywords…
Long-tail keywords (specific, detailed keyword phrases) offer great conversion possibilities, but many beginners just won’t bid on them, because they’re less frequently searched on than related popular terms — and that makes newbies nervous! BUT… they’re also far less difficult to rank for organically, and cost significantly less to bid on for PPC campaigns. In addition, searchers using long-tail keywords are FAR more likely to convert than searchers who use more generic or popular terms.

Running PPC as an affiliate? Put quality first!
Affiliate marketers are all abuzz lately about a recent Google “slap” that left many affiliate websites and landing pages flailing outside of Google’s search results… along with a trail of destroyed AdWords campaigns.

But the sites that survived were those that made quality their first priority. Which means…

They are “real” websites: Thin affiliate landing pages with a jumble of articles aimed at achieving a good quality score don’t inspire much Google love. A properly structured website with relevant content is much more likely to get a positive nod.

They are regularly updated: Google loves fresh, relevant information, added regularly. If you put up a bunch of articles and then ignore your site for months at a time — while still directing traffic there regularly — Google won’t be impressed.

They were being promoted in multiple ways: Sites that only see traffic from PPC got hit hard in the slap. Affiliates who want their sites and campaigns to thrive should focus on more than just PPC traffic (article marketing, directory submission, social networking…
Put quality first, provide great content, and keep your affiliate sites fresh and relevant… and Google will give you the respect you deserve!

And on the subject of affiliate marketing with PPC, why not move beyond Google AdWords?

Yes, Google gets 80% of traffic on the web, but Microsoft adCenter and Yahoo! Search Marketing have a distinct advantage over Google AdWords: they allow direct linking to affiliate websites from PPC ads. That’s a big plus if you’re wanting to get into affiliate marketing without building a new website.

Related articles

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• PPC Campaign To Boost Your Income (ronmedlin.com)
• PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift (searchenginewatch.com)
• PPC Efforts in a Close Election (wpromote.com)
• Google Instant Previews: Murder in the SERP (bruceclay.com)

If you haven’t already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you?

Well, if you’re short on time and long on money, then you might find it more efficient to outsource the job to a web designer. If you choose this option, make sure the designer has a strong grasp of Internet marketing principles.

There are so many designers out there who know how to build a pretty website — but don’t have the first clue how to create a site that actually SELLS.

As you go through your list of prospective designers, ask each one to supply you with a list of web addresses of other business websites they have designed. Then check those websites out for yourself. Do they conform to the basic web design principles we describe in our lay out in our best-selling online marketing course?

If the answer is yes, chances are the designer knows what he or she is talking about. But if the answer is no, you might want to keep looking for a designer.

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This site really stood out to me as being a good implementation of a hand painted background. It’s hard to find a decent wintery painted scene in website design so kudos to the designers for being unique! Visit site

The dark rich colors in this site really grab your attention and set a mood quite unlike any other site in this list. Click the thumbnail to check out the subtle animated effect of the candle flames. Visit Site

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There is no doubt that there is no browser better than FireFox because of its great community following, but it is also a very powerful tool when developing websites.

This article list 3 great add-ons that designed to make life much easier.

FireBug
Firebug integrates with Firefox to put a wealth of web development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.

Screengrab!
Screengrab! let’s you take what you want from a web-page: the entire scrollable document, just the visible bit, or a draggable selection. Screengrab will even save just the contents of an individual frame.

SeoQuake
SeoQuake is a programme, which allows user to view a large number of SE parameters on the fly. SeoQuake for Mozilla Firefox consists of three functional parts: SeoToolbar (requested parameters are shown in a separate toolbar in the browser), Seobar (requested parameters are shown in a separate, fully customizable with CSS, HTML block) and output of requested parameters on Search Engine Result Pages (SERPs).

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If you’ve been considering installing a CMS to help manage your content, Drupal is a good choice. Sams teach yourself Drupal in 24 hours can be a be help, but If you are new to Web design, HTML, PHP or Web server management, this book is not for you.

The first chapters describe Drupal and help you install it. Then you learn about administering Drupal and using nodes. Chapters on managing URLs, users, and the site as a whole. You will learn to add polls, comments, blogs, newsletters, contact forms, and calendars. Modify the site look with themes, blocks, panels and pages.

Pros

• Covers the basics of Drupal in a short time
• Quizzes and exercises test what you learned in each chapter
• Includes details on Drupal 7
• Explains Drupal CMS conventions
• Includes details on possible problems

Cons

• Screen shots can be hard to read
• Expects you to read a lot before you do anything
• Doesn’t cover theme creation in much depth
• Sams Teach Yourself Drupal in 24 Hours

Daddy Design
Our studio specializes in various elements of advertisement development including everything from Print to Web Design and even Myspace Design and WordPress Design.

Codare Comunicação Criativa
Codare is a company that has the distinction of developing communication solutions online, in a creative and objective, always seeking the growth of our customers through actions that put them in a conscious way in the virtual world.

Postcard Ninjas
This is a series of sites aimed at making beautiful custom design painless for the everyday consumer.

They Call Me Marty
Blog design using Expression Engine.

Homeless Youth
Homeless Kids Find Shelter at Covenant House.

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2. Social traffic doesn’t pay: In 2007, I used about a trillion hours of my time trying to hit big Diggs and Stumbles. It wasn’t until 2008 that I decided to track the performance of the traffic I got from those sources. It turned into very little income.

3. People that own successful sites are regular people: I have always approached big bloggers and site owners with a lot of respect – too much respect. I assumed that I had nothing to add and for a while didn’t even try to make a splash. As it turns out, they are regular people who are motivated by the same things everyone else is motivated by. If you can add a unique perspective, there’s nothing they would like more than to publish one of your articles, on their site.

4. Google isn’t that complicated: They look for evidence that your site has respect from other sites, and they do this by looking at links. Your ability to get traffic from Google is a simple combination of the content you produce (the things you put up on your site) and people’s reaction to that content (the links pointed at your content).

5. Volume matters in a huge way: After I started to focus a LOT more on how much work I got done in a day, my results started to explode. Having more content always matters. This might mean you need to set up more sites or it might mean that you need to expand the ones you already have.

6. Outsourcing is also king: I’m pretty amazed at this point that I was able to make as much as I did in 2007 and 2008 without oursourcing. Frankly a lot of the work that needs to be done is really monotonous and it takes a ton of time. 2009 was the year that I started to focus hard on outsourcing and it’s no coincidence that I made many times more dollar bills than I had every made before.

7. Thinking doesn’t pay nearly as much as we wish it would: I have learned a lot about myself in the last few years and I’ve figured out that I’m a dreamer – that can be good or bad. I think big but I can waste a lot of time thinking. I’ve had to learn how to execute and I can tell you that it was hard for me. I’m still not as good at it as I need to be. Execution is crucial, much more crucial than ideas.

by thekeywordacademy

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2. Social traffic doesn’t pay: In 2007, I used about a trillion hours of my time trying to hit big Diggs and Stumbles. It wasn’t until 2008 that I decided to track the performance of the traffic I got from those sources. It turned into very little income.

3. People that own successful sites are regular people: I have always approached big bloggers and site owners with a lot of respect – too much respect. I assumed that I had nothing to add and for a while didn’t even try to make a splash. As it turns out, they are regular people who are motivated by the same things everyone else is motivated by. If you can add a unique perspective, there’s nothing they would like more than to publish one of your articles, on their site.

4. Google isn’t that complicated: They look for evidence that your site has respect from other sites, and they do this by looking at links. Your ability to get traffic from Google is a simple combination of the content you produce (the things you put up on your site) and people’s reaction to that content (the links pointed at your content).

5. Volume matters in a huge way: After I started to focus a LOT more on how much work I got done in a day, my results started to explode. Having more content always matters. This might mean you need to set up more sites or it might mean that you need to expand the ones you already have.

6. Outsourcing is also king: I’m pretty amazed at this point that I was able to make as much as I did in 2007 and 2008 without outtsourcing. Frankly a lot of the work that needs to be done is really monotonous and it takes a ton of time. 2009 was the year that I started to focus hard on outsourcing and it’s no coincidence that I made many times more dollar bills than I had every made before.

7. Thinking doesn’t pay nearly as much as we wish it would: I have learned a lot about myself in the last few years and I’ve figured out that I’m a dreamer – that can be good or bad. I think big but I can waste a lot of time thinking. I’ve had to learn how to execute and I can tell you that it was hard for me. I’m still not as good at it as I need to be. Execution is crucial, much more crucial than ideas.

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Project Management (Use Basecamp for all line items)
1. What special offers are you testing to enhance conversion rates?
2. What are the key metrics you are tracking for your site and company?
3. What are the changes since last period? Tracking where, deviating where? (Distribute links to your data on schedule via email; automate in analytics software)
4. Do you have stable HR, legal and accountantancy? New programmers? Establish employee reporting and to-do lists.

Going Viral:
4. Install Octazen and/or its competitors at various points in site navigation/UI; associate this viral component with special offers, signup/conversion processes, links in emails, etc. (Octazen Power.com, Contact Mines, ImproSys, IpInvite, Contact Grabber, ParaInvite)
5. Test Magento and optimize if viable
6. How can you leverage Facebook, Twitter, iPhone apps, Blackberry apps, YouTube, LinkedIn, SalesForce, Digg, etc.?
7. Are there any widgets/middleware/APIs that you want to develop for your organization to go more viral?
8. How can you successfully leverage sharing media/blogging? RSS apps, Ping.fm, Google alerts,Splitweet, Sharethis, Addthis, Tweetdeck, Hootsuite, Messagepub.com, Docstoc, docstr, Knol.Google, fliiby, and edocs. Newsletters/VideoBlogs etc., try Vbulletin/PHPbb/Blogtv.
9. Email resources to test: ConstantContact, MailerMailer, MailChimp
10. Using crowdsourcing for crowdmarketing instead; testing your sites, products, and services; they are secret shopping you and providing valuable feedback, while you are exposing your offerings to their community.
11. Consider the relevance of setting up your platform on Socialengine.com or Ning etc.
12. The “Ize”: Incentivize, Socialize, Optimize, Customize, Localize, Personalize

Other Advertising and Marketing:
13. What opportunities and apps are there for Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Cost Per Action (CPA): Adsense, Adwords, RoiRevolution.com, dynamic banners, etc.
14. Develop relationships with Google, ReachLocal, ServiceMagic, and other advertising and marketing groups and sites.
15. What more can be tried with PPC? Why shouldn’t you increase your PPC investing?
16. Create a “conversion funnel” or theories for multiple conversion funnels; if successful your cost of new customers should constantly decrease
17. Try A/B multivariate testing of some SEM SEO LPO conversion strategies
18. Try UserTesting.com and UserVoice.com What did they tell you? What similar sites are there to try?
19. Have you thoroughly tested all the relevant features of these Google tools: Analytics (incl. heat maps), Wave, Insights,, Trends,Searchwiki, Website optimizer, Adwords, AdSense, Index level (ie Pr5/Pr4… and plans therein)
20. Have you thoroughly tested all the relevant features of these other tools: Yield Software, Trendeley, BlvdStatus, Quantcast, Alexa, Compete.com, CrazyEgg.com, VerticalResponse, Inquisite, Woopra, AWstats, Comscore, Hitwise, Spyfu, Wordtracker, Clickable, WebsiteOutlook
21. Is your Salesforce.com contact management system integrated with your web site, PDAs, and PCs? (or SugarCRM, IntelliCRM, HighRise, Act)
22. Consider and comment on LivePerson, LiveHelp, BoldChat
23. Try Upsellit
24. Look into Flash tools for flash site tours and various presentations. Try Animoto
25. Which sites and forums do you follow for SEO, LPO, Webdev?
26. Crowdsourcing market research in detail
27. Put case studies, called “Success Stories,” on your website
28. Develop and post customer and partner testimonials – Try CustomerLobby
29. Investigate your top prospects for new partnerships. How can you improve old ones?

Content Management
30. Crowdsourcing for content, SEO tagging, designs, apps, voice, administrative and data entry. Be creative, this is a whole new paradigm of opportunity:Mechanical Turk, Elance, Rentacoder.com, Crowdspring, Sitebuilder, Sitepoint, 99designs.com, Guru.com, Voices.com, etc., and hire experts on crowdsource
31. WordPress is standard and review Magento, Movable Type, DotNetNuke.com, Drupal. Study environment at OpenSourceCMS.com
32. What is your overall content strategy? What is your multimedia strategy, and what applications do you use for web, email, thumbdrives, pdas, DVRs? (Photo, video, music, voice, radio and texts)
33. Content sources to review: Constant-Content, shopping.com, Associated Content, Affiliatesummit.com, other?
34. Consider other affiliate marketing or content generating ideas with partners; syndicated content; sources for more compelling content to drive traffic and conversions; cross linking partnerships.
35. Productize everything with unique landing pages
36. Consider a media gallery like Cooliris, which allows for 3D navigation with YouTube and Flickr

Ecommerce Tools and Ideas
37. Ecommerce tools: XCart, Merchant accounts, Pay Pal, PayPal creditcards, PayPalx (x.com), PaySimple, RetailMeNot, Authorize.net, e-checks, Amazon Payment, Google Checkout, Magento, Expression Engine, OSCommerce, Zen Cart, Stormpay, Commodo, RadarBlue. Which are keepers?

Customer Service:
38. Consider these popular tools: EZ-Ticket, PHP Ticket, Help Desk Pilot, Kayako, and Hdeskonclick, Revelation Help Desk

Marketing:
39. Develop a vision, processes and controls; establish a narrative on marketing, presentation, perception, branding, with ties to to-do list and weekly conferences
40. Look into Commission Junction, Linktrust.com, Linkshare and Tradedoubler or Oddcast.com.
41. Don’t forget professional online groups! Some of the most popular include, Meetups, Boards of Trade, Chambers, online associations, local tech events, MindShare, YEO, YPO, AngelCap, Technet.org, SeptemberThird, Tedco, MDHitech.
42. Develop a list of bloggers in your market who will carry your RSS
43. If you’re interested in text message marketing, look into Trumpia or other email/SMS marketing services
44. Would GeoIP tagging be useful for your organization?
45. Will using flash cookies/(Local) Shared Objects enhance your visitors’ experience?
46. Marketing sites to work with:
MarketingSherpa, MarketingExperiments, Makeuseof.com, Mashable, Marketingprofs.com, Digitalppoint, Webtalkforums, Webmaster Forum, Webmaster Forums Online, Warrior Forums, The V7, 5Star Affiliate Forum, MediaBistro
47. Marketing brainstorming — which tools are useful for your organization? Conferences , communities, groups, profiles, games, comments, messaging, Calendars of events, News channel/ticker, Video archives, Classifieds, Search of site, Polls/Surveys , Ecards, secret shopper, gift certificates, Widget strategy for us and outside providers and users, iFrames of other sites to converge content, Special offers, Contests, Sweepstakes, Celebs backing site, athlete sponsorships, Gift/Wish list widget, Ad specialty trinkets, Print ads, Bookmarking site, Biz cards with special offers, Wikipedia listings, demographic questionnaires with incentives
48. How can you leverage webinars like Gotowebinar.com, for example? Other online events?
49. Are you following up by phone from web commerce forms that were abandoned before being completed by potential new customers?
50. Create a flash or Powerpoint product presentation explaining your business to prospective clients
51. Update a PDF “One pager” explaining your business
52. Product fulfillment: drop shipping? one vendor or multivendor xml integration with white label when possible? or can you own and white label your own brand(s)?

Web Development:
53. Consider: Layout, functionality, wire, framework, ontology, navigation, taxonomy, sitemap, UI, search and browse, administrator modules, control panels, APIs, widgets, design database, timelines, approval processes and staff assignments
54. Check cross browser compatibility with Internet Explore 6, Internet Explorer 7, Firefox, Chrome, Safari, iPhone, etc, with varying speeds and technologies, and keep ping on network services
55. E-Directory.com
56. Make it clean and easy for consumers to do what they want, find and buy what they want, when they want, from anywhere, for any product or service
57. Create flash tour storyboards, flash sites overall, and flash presentations
58. Do you need an investor presentation?
59. What is your mission, audience and value proposition or your site or organization?
60. What do you want each person to do when they get to your site? What is the end goal of the visit?
61. Integrate charity and investor logos/text.

Tech:
62. Look into app development tools, such as Codeigniter and Zend LAMP platform
63. With Webkit your app immediately integrates with iphone, android, Palm Pre…
64. How can you dynamically deliver your site content for varying users and subscribers? Could they see a different home page, could other components be customized for disparate audiences?
65. In what manner are you deploying LAMP, PHP, Ajax, Flex, Ruby, Dojo, RSS, XML, server side includes, iframes? Other ?
66. Are there Truste/Thawte/Verisign/encrypted pieces of site?
67. What are your long term plans for hosting and bandwidth, network infrastructures?
68. Do you have backups, redundancy, monitoring, code repositories, version control?
69. PC Management: Backups (Acronis True Image/Carbonite/ BESR/Network Backup)
70. For remote access, visit http://www.zolved.com/remote_control or GoToMyPC
71. Do you have Virus/Firewall Control or ZoneAlarm?
72. Investigate flash timelines, such as http://www.dipity.com/timetube/YouTube_Nirvana_Videos
73. What is your document testing methodology, functional, load, performance, stress, volume, security, usability, localization, data migration and automated tests?
74. Is the domain up to date? Are there ancillary domains for protection? Is there any other IP dev or protection?
75. Do you have control and backups of all your code and intellectual property, clear title? Do you have the ability to sublicense or reuse for other sites?
76. Look into Spam Assassin and SORBS lists.

Public Relations:
77. Develop a press plan: Clear messaging globally; special messages for each service and notable timely items; current newsworthy activity?
78. Develop a list of reporters in your market space who will spin your press releases or interview you – put it in SalesForce.com and keep in touch with them

By Mike Mann and Grassroots.org

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The single most important principle of effective landing page optimization for any Internet Marketing effort is to precisely identify and satisfy the needs of the website visitor. When focused and relevant landing page methodology is initiated the Internet Marketing objective is achieved and the need of the website visitor is satisfied. Unfortunately, in the current on line marketing environment, where everybody and his brother has access to web publishing software, most designers and authors either avoid landing page optimization or seriously lack the intellectual capacity to fully understand how crucial a role this process truly is to the development and implementation of Internet Marketing strategies.

The idea of mass producing and mass publishing various web projects under different domains to produce a small conversion rate on each website is an excellent example of this concept. I like to refer to this as Wal-Mart website publishing. Where volume means more than relevant content and the more customers you get to spend a dollar will eventually make a lot of dollars. The idea of building more web sites and adding to the almost endless source of poorly written content on the www demonstrates an obvious lack of understanding of simple landing page optimization techniques. If you posses the necessary technical understanding and creative skills to launch a thousand websites representing the same product under different domains you are certainly capable of implementing proper landing page optimization techniques.

Landing page optimization should always be inherently responsive and proactive in its design. A fluid Internet Marketing environment requires its architects to be agile, creative, and well focused on a common goal. The ability of the visitor to immediately adjust to the landing page environment is crucial to the conversion process. When visitors are ‘hyperlinked’ or transported from various Internet Marketing mediums, how quickly they adjust to their new environment and their initial first impressions are critical. They must be able to recognize within the first few seconds not only where they are but how to effectively interact with page content. The quicker a visitor is capable of negotiating the parameters of their new virtual environment the more likely they are to respond in a positive manner to ‘actionable’ response. One very crucial consideration when practicing efficient Internet Marketing and proper landing page optimization is to fully evaluate varying levels of browsing habits for visitors. A page that adheres to proper landing page optimization principles becomes a valuable resource to the website visitor. By clearly directing the visitor to relevant and helpful information and links that satisfy visitor needs, websites gain credibility, merit, and a corresponding level of value for page content.

Landing page optimization is also an effective tool in analyzing which content links are most valuable to the user. By tagging each available link and tracking the link usage valuable data can be obtained regarding traffic patterns and how relevant the content was to the visitor. The Internet Marketing campaign can then be refined based on traffic patterns and link usage to develop more efficient methods to convert visitors and ‘funnel’ traffic to the desired ‘actionable’ response.

A key principle when formulating landing page optimization strategy is never to take web traffic for granted. A visitor allows a small window of opportunity to seize their attention. The average visit to a web page can be very short in duration….in fact, most visits last about ten seconds. An effective landing page must provide immediate and clear content to the reader and literally grab their attention within a three to five second window. To accomplish this seemingly monumental task, never assume that ’simple’ is interpreted the same among all people.

What may be simple and easy to understand content to one visitor may be painstakingly difficult to understand for another. This point should be thoroughly explored when developing landing page optimization strategy for Internet Marketing on an international level. By its very nature, Internet Marketing operates in a global environment and within the context of an international economy. As a result, landing page optimization techniques must be both sensible and based on intelligent design to achieve maximum return on investment. In order for business and e-commerce platforms to survive in an increasingly competitive environment, effective landing page optimization techniques have become even more essential and demanding. Gone are the days when a flashing banner ad prompted a landslide of web traffic.

The sole purpose of landing page optimization is to get the most people from every background to take advantage of a website offering. Creative web design doesn’t need to take a backseat in the landing page optimization process. In fact, the creative element becomes even more focused on a properly optimized landing page. Creative ways to organize and present a site’s offerings in a simple and aesthetically pleasing manner can be the ultimate in creative expression. Loud high-tech approaches to landing page optimization may work in certain forms of direct marketing in specific market segments, but the rule of simplicity in landing page optimization is the reigning King.

Keep in mind the objective to effective landing page optimization is to satisfy the needs of the viewer. In fulfilling the intrinsic needs of web visitors, make sure that you format your ‘call to action’ in such a way that the ‘action’ actually fulfills a need, as opposed to providing another choice. Landing page optimization techniques should maximize conversion rates with the least cost per lead. Your landing page optimization efforts should complement each of your Internet Marketing efforts as well as acting as an informational tool to gather detailed data for future landing page designs.

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