Pay-per-click advertising (PPC) has long been a favourite tool of website owners when they want to drive targeted traffic to their pages — traffic that converts to buyers. Some marketers use PPC to send traffic to a site that hasn’t been ranked yet in the “natural” (unpaid) search results, while others keep PPC in their …
Read More7 things I wish I had known about Internet Marketing 3 years ago! 0
1. Search traffic is king: When a person finds you by searching in Google or another search engine, they trust you more than they would if they find you through other sources. If Google says you’re legit, people believe that you’re legit. This traffic is many times more valuable than traffic from other sources. 2. …
Read MoreBest Internet Marketing Tools 0
Great tools and ideas are necessary to research and develop for any organization that wants to be successful online — either for profit, or for charitable organizations. Project Management (Use Basecamp for all line items) 1. What special offers are you testing to enhance conversion rates? 2. What are the key metrics you are tracking …
Read MoreUnderstanding Landing Page Optimization 0
Proper landing page optimization is the ‘Holy Grail’ of any effective Internet Marketing campaign. The purpose of landing page optimization is to create an environment that generates a sequence of events that ultimately results in visitor conversion. Search engine marketing is steadily evolving into a consumer driven platform…a platform that recognizes the targeted nature of …
Read MoreEmail Marketing Best Practises 0
There are a myriad of things you need to know about email marketing. The most important is that it is vastly cheaper than regular mailing or any other form of contact with customers or potential customers. If you do not want to generate your own email lists there are many websites that will sell them. …
Read MoreSearch Engine Optimization and Marketing 0
Designing a great website is just the first step in achieving web entrepreneurial success. The web is full of well-designed websites all competing for a place in the first few pages of search engine results. Search engine optimization (SEO) allows your website to beat the competition and establish a strong web presence. It makes it …
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