Pay-per-click advertising (PPC) has long been a favourite tool of website owners when they want to drive targeted traffic to their pages — traffic that converts to buyers. Some marketers use PPC to send traffic to a site that hasn’t been ranked yet in the “natural” (unpaid) search results, while others keep PPC in their …
Read MoreBest Internet Marketing Tools 0
Great tools and ideas are necessary to research and develop for any organization that wants to be successful online — either for profit, or for charitable organizations. Project Management (Use Basecamp for all line items) 1. What special offers are you testing to enhance conversion rates? 2. What are the key metrics you are tracking …
Read MoreUnderstanding Landing Page Optimization 0
Proper landing page optimization is the ‘Holy Grail’ of any effective Internet Marketing campaign. The purpose of landing page optimization is to create an environment that generates a sequence of events that ultimately results in visitor conversion. Search engine marketing is steadily evolving into a consumer driven platform…a platform that recognizes the targeted nature of …
Read MoreWhat are Backlinks and Why you Need Them 0
The success of every website depends on being able to establish a steady flow of traffic to the site. It is important that the traffic is targeted traffic; it is important to drive interested visitors to your site. While many aspects of how to drive traffic to your site can get complicated and require a …
Read MoreSEO Tactics that Work 0
Someone new to Internet marketing may well ask, what is SEO and why does my site need to be optimized? SEO or Search Engine Optimization is the result driven process of increasing the traffic volume or audience flow to a website via natural or organic search strategies, as opposed to using paid marketing techniques (SEM: …
Read MoreSearch Engine Optimization and Marketing 0
Designing a great website is just the first step in achieving web entrepreneurial success. The web is full of well-designed websites all competing for a place in the first few pages of search engine results. Search engine optimization (SEO) allows your website to beat the competition and establish a strong web presence. It makes it …
Read More